A striking humanitarian campaign titled “Are your eyes on Sudan?” has appeared across the London Underground, aiming to break international silence and draw attention to what aid organisations describe as the world’s worst ongoing humanitarian crisis.
The campaign’s posters have been placed inside train carriages and across major station walls, carrying blunt messages warning against continued global neglect. One of the most prominent statements reads: “This is the worst humanitarian crisis happening right now, yet it is being deliberately ignored.”
The posters end with a short but powerful call to action: “Don’t look away – join us.” The message urges the public to show solidarity, help raise awareness, and support humanitarian efforts for millions of Sudanese affected by war, displacement and hunger.
Why the London Underground matters
Campaign organisers said the decision to use the London Underground, one of the busiest public transport systems in the world, was deliberate. By targeting a space used daily by millions, they hope to spark public debate and pressure international institutions and media to re-engage with Sudan’s deepening crisis.
They argue that despite the scale of suffering, coverage and political attention have declined sharply, even as conditions on the ground continue to deteriorate.
A moral appeal amid accelerating collapse
The initiative comes as international warnings intensify over Sudan’s worsening humanitarian situation, marked by expanding famine, mass displacement and dwindling aid. With global attention focused elsewhere and funding cuts affecting relief operations, the campaign represents a public appeal to conscience at a moment of escalating human cost.
Organisers say the goal is simple: to force Sudan back into the global conversation after months of indifference, and to remind audiences that looking away has consequences measured in lives.
