Africa-focused e-commerce retailer Jumia Technologies expects to break even in the last quarter of 2026.
CEO Francis Dufay said the company aims to deliver its first full-year profit next year after years of careful restructuring.
Jumia has exited Algeria and will now operate in eight markets, cutting groceries, food delivery, and staff to reduce costs.
The company narrowed its 2025 full-year loss to $60.1 million from $97.6 million in 2024, showing progress toward profitability.
Dufay credited a more stable economic environment in key markets, especially Nigeria, where inflation is easing and currency stability persists.
Jumia’s growth accelerated 35% in dollar terms in the last quarter, reflecting stronger market penetration and operational efficiency, he said.
Improved logistics and distribution networks have fortified the company against Chinese rivals such as Temu and Shein expanding in Africa.
The retailer has expanded its sourcing team in China, enhancing competitiveness on pricing and strengthening its market positioning, Dufay added.
Payment-on-delivery services remain a key attraction, helping Jumia maintain customer loyalty amid intensifying regional e-commerce competition.
“People thought they would eat our lunch, but we can fight against those platforms in our markets,” Dufay said confidently.
