The United States unveiled a new program on Wednesday aimed at significantly increasing imports of specialty food products from Africa. The initiative, dubbed the Africa Trade Desk, seeks to tap into the potential of African agriculture, particularly benefiting small-scale farmers.
With a target of raising African food imports by $300 million within 18 months, the program represents a 10% growth in the continent’s agricultural exports to the U.S. market. This announcement, made by the U.S. Agency for International Development (USAID) during a trade event in Atlanta, initially focuses on South Africa.
“We see immense, untapped potential across Africa,” stated USAID Deputy Administrator Isobel Coleman. Highlighting the program’s goals, she emphasized the desire to “see more countries capitalize on the opportunity to enter the American market.” Ms. Coleman further addressed concerns raised by U.S. buyers, acknowledging their need for larger-scale supply from Africa.
The Africa Trade Desk, staffed by 27 specialists and soon to launch an online platform, aims to streamline logistical challenges faced by African exporters. This includes addressing issues like insurance and product tracking technology. Ultimately, the program seeks to connect African farmers and food producers with over 20,000 retail stores across the U.S.
The initiative prioritizes specialty foods like seafood, fruits, herbs, nuts, spices, and juices. Notably, the trade desk plans to cater specifically to the demand from the African diaspora within the U.S.
This program comes amidst discussions surrounding the potential expiration of the African Growth and Opportunity Act (AGOA) next year. Enacted in 2000, AGOA offers duty-free access for certain products from African nations meeting human rights and democratic standards. While the act’s renewal is supported by President Biden, it remains under debate within Congress.
Ms. Coleman emphasized that the Africa Trade Desk complements AGOA by expanding the range of successfully exported products. She further highlighted the program’s commitment to “inclusive and sustainable development” that benefits all stakeholders, including workers in the agricultural sector.
