
21-year-old South African singer Tyla has found herself at the center of a cultural clash over the term “coloured,” which she uses to describe her racial identity. The rising music sensation, who gained fame through TikTok, proudly declared her mixed-race heritage in a video that has since ignited a heated online discussion.
In the clip, Tyla, adorned in traditional attire, declared herself a “coloured South African,” emphasizing her connection to various cultures. However, this seemingly innocent expression has sparked controversy, particularly in the United States, where the term is considered a slur due to its historical associations with segregationist laws.
The controversy has exposed a stark difference in the perception of the term “coloured” between the United States and South Africa. In South Africa, it is an officially recognized and widely used term for a specific racial group with a rich cultural tapestry born out of diverse origins. This community, constituting 8.2% of the population, has faced unique challenges throughout history, but individuals like Tyla embrace and celebrate their unique identity.
Renowned South African radio host Carissa Cupido, who interviewed Tyla two years ago, commended the artist for popularizing the vibrant amapiano sound and achieving international success. Cupido, who grew up in a predominantly coloured area, expressed joy at seeing Tyla break barriers and become a source of inspiration for the next generation.
However, Tyla’s use of the term has faced criticism from some in the US who argue that its historical connotations are offensive and insensitive. South African experts have cautioned against imposing American perspectives on Tyla’s identity, emphasizing the importance of respecting her self-identification.
As Tyla prepares to release a new album and receives a Grammy nomination, the debate surrounding her racial identity is poised to continue. This controversy highlights the broader conversation on cultural sensitivity and understanding within the global music industry, and the complexities of navigating diverse cultural perspectives within a globalized world.