Saudi Arabia’s Jameel Motors has entered the South African automotive market as the official distributor of China-based Changan Automobile’s lineup, the companies announced Monday.
The move marks both firms’ first venture into the country.
South Africa, the largest automotive market in sub-Saharan Africa, recorded over 500,000 new vehicle sales in 2024.
Demand for affordable, technology-equipped vehicles continues to grow, making the market an attractive destination for global automakers.
Changan joins an expanding list of Chinese car manufacturers in South Africa, including Chery Automobile, BYD, Great Wall Motor, and BAIC Motor.
These brands are gaining traction with competitive pricing and advanced features aimed at cost-conscious buyers.
Jameel Motors, part of Saudi Arabia’s Abdul Latif Jameel Group, will initially distribute Changan and Deepal vehicles.
Sales are set to begin in the fourth quarter of 2025, the companies confirmed in a statement.
Changan’s portfolio includes sedans, SUVs, and pickup trucks, such as the Hunter, while Deepal specializes in new energy vehicles.
The first models slated for launch include the electric Deepal S07 SUV, Changan’s CS75 Pro SUV, the Hunter pickup truck, and the Alsvin sedan.
